Best Buy

Branding + Event Experience

Club Beats debuted in Best Buy stores as a retail experience for consumers to sample the latest audio entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops

In order to connect a skeptical audience with the new Club Beats space, a partnership between Beats by Dre, Best Buy, and Monster Cable – we re-concepted the Big Box experience in a way that would give it truly give it back to young people who are used to shopping for tech in a much different way. Best Buy hosted 6 events in: Houston, Minneapolis, New York, Miami, Vegas, and LA – with big artists like Dr. Dre,, Diplo, and Lady Gaga to promote Club Beats events and products.